Black Friday has always been one of the biggest shopping moments of the year, but 2025 has presented a different reality for many Nigerians. Despite inflation easing, household budgets are still under pressure, and many shoppers are shuffling through their shopping lists.
As conversations continue across social platforms about shrinking disposable income, this year’s Black Friday may offer a revealing snapshot of shifting consumer behaviour. To understand what is really happening on the ground, we have put up the Black Friday Poll to hear directly from you: Are you buying less this year? Are you skipping Black Friday deals entirely? Or are you still planning to take advantage of discounts despite higher prices?
Your feedback will help us track how recent economic trends are reshaping spending decisions, especially as we head into the festive season. Whether you are a frequent Black Friday shopper or someone who now prioritises essentials, your response matters.
Click here to take the survey and share your experience.
